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tulip time

Reimagining a Michigan tradition through color, movement, and a contemporary interpretation of Dutch heritage.

Brand Strategy

Art Direction

Identity Design and Art Production

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Abstract Floral Artwork
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Archival photography connects the identity to the festival’s past, while bold color and surreal floral forms bring it into the present.

Interactive installations extend the identity beyond the festival grounds, inviting visitors to discover Tulip Time throughout Holland.

Orange becomes a recurring focal point, referencing both the tulip fields and the national color of the Netherlands.

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Blurred Blue Flowers
tulip time festival business cards front and back
tulip time festival business cards front and back all the color options

The palette moves beyond traditional heritage branding to capture the energy and optimism of the festival.

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History is not displayed as documentation, but reactivated as part of the brand.

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